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Technical SEO

alka srivastava

A lot of people get rate by reading and hearing the name “technical”. Whether this is a critical or complicated task. That is why first of all let me tell you. That, no! Absolutely nothing like that. This is just an inquiry engine optimization technique. With the help of which we help the search engine to understand and crawl our blog properly. Look at the same from another angle. with technical SEO, we increase the user experience of our blog. Which increases the chances of our blog being ranked on the search engine. Come on now what is technical SEO? Get to understand it intimately.

What is technical SEO

This is part of search engine optimization. With the help of in which we can optimize our website better. General technical SEO may be a combination of on-page and off-page optimization. As in, after publishing content by optimizing it according to the search engine. Googlebot or the other search engine’s bot’s work. indexing it in search results by crawling it. So, to complete this process and help the crawling bots to reach our page without any interruption. This is called technical SEO.

If there’s any dead link in our website or blog. Which is also called a broken link. So, when a visitor clicks thereon dead and broken link. So, the page he has to go to. He does not know how to go on it, which leads to a bad user experience. The same search bots are crawling such a page. So, when they get such broken links on any page. So, a 404 error comes within the webmaster tool. This means that the bots got interrupted from page-to-page crawling and suffering. Because of this if any post has been updated. And if there’s such a broken link in it, then its rank drops sharply. Same if there is such a problem with any newly published web page. So, its value decreases. And reciprocally, that webpage ranks distant. So, there should be no such problem. That is why technical optimization is done.

In simple word explanation, when we optimize which website with on-page SEO and off-page SEO. So, there should not be any obstruction in the crawling and indexing process of search bots with user experience in that website. Taking care of it is called technical SEO. So that any website can perform well on the search engine result page.

Technical SEO guide

The characteristics of a well-optimized Website with excellent Technical SEO are as follows

1.Website loading speed

Do you know this fact? any website takes quite 2.5 seconds to load. So, 80% of users page quite a lot. The same website like Amazon delays even 100ms. So, there is a loss of their revenue of 2%. The biggest thing is, loading speed matters a lot in google ranking factors. Google has officially announced. The website that loads sooner than 3 seconds will rank well.

2.Make sure the website is crawlable

The first basic step is this. That your blog should be submitted in googles search console or any other webmaster tool. Only then any webmaster will be able to index your site in the search engine. After that, you check this. your blog is being indexed by google? I mean after publishing the post, are coming they in the search result or not? For this, you check by entering such keyword “site: example.com” in google. There the results will come in front of you. You can guess from that. I mean by entering such a keyword, we come to know about this. That, out of all the posts we have published, how many have been indexed in the search engine. If it is not much difference between the submitted and indexed numbers. So, no reason to worry. But if there is a big difference. So once you search console must do the section of crawl error.

3. Robots.txt

The name suggests itself. That this is a simple text file. Which we write in notepad. But only its extension is simple. It is a crucial part of any blog. Through this, we can tell this to the webmaster. Which part is to be indexed and which part is to be no-indexed. Meaning we have to give this permission to its search engine. Which part is to be scanned and which is not.

This is quite necessary. Because there are many such sensitive parts in our blog. Which we do not want to bring in search results. So that the privacy of the blog remains. Second, the category and tags of the blog should never be.

4. Duplicate content

This is a very common error in webmaster tools. But this can cause a big loss in ranking. What is meant by duplicate content? That there should be some similarity in the title, meta description, and some part of the content in two different posts. So, the webmaster tool gives it the flag of duplicate content.

This is mostly the same and more than one post on the same topic; It is because of the index of tags and category, or because of copyright content. Which confuses the search engine. Which content is original. And someone should rank.

5. HTTPS redirection

Today there is a big trend of security in the world of the internet. That is why it’s mandatory to enable an SSL certificate on your site. From above, google also gives us repeated messages through search console and AdSense. It is very important to redirect the SSL site to HTTPS. From above they have also officially announced. That is, we see HTTPS enabled as a ranking factor.

Google chrome has started showing such tags not secure in the browser from 2017 onwards without an SSL certificate. Now from the point of view of technical SEO, we have to take care of this. That, if SSL is enabled on the site. So, it is very important. That, the domain HTTP to HTTPS should be properly redirected. There should be no error there. Also, some pages are loading with HTTP, and some pages with HTTPS. It can also prove fatal.

6. Mobile friendly website

As I told above that today there is a trend of security on the internet. Similarly, the number of mobile users is very high. For your information, almost 60-70% of users on Google come from mobile.

All the experts and big companies believe that. The coming era is going to be of mobile users. So, for such a big marketplace, we should prepare from now on.

This is very necessary. That, your website should be mobile-friendly. If it is not so. So, your website will never rank. And no matter how much SEO you do. There is going to be no benefit.

There is a very simple trick for this. That you use a mobile-friendly theme. Some themes are already mobile optimized. If you have to check that your website is already mobile-friendly. So, you can take the help of this google test tool. Second, if there is such a part. Which is not optimized for a mobile user. So, you hide it. Or adapt the CSS code for use mobile screen.

7. Broken links

I have covered a lot of it at the beginning itself. But still, I would love to tell it again. Broken links mean they are links. Those who don’t exist. That is, on clicking on that link, the user goes to the 404 not found page.

f such a link is present in any of our posts. So, understand. Any user clicks on that dead link. So, this leads to a bad user experience. And google will never bring up the dead link’s web pages or posts. Because he would never want to provide such bad content to his users. In which dead link has been served instead of internal links.

Summary

So, friends, in today’s article like this, what is technical SEO for us? Got this related information. I hope you have got.

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