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Best Universal SEO Guide for Beginners

alka srivastava

Universal program Optimization Techniques

What is Universal Search?

In program optimization, best “Universal SEO” (also called “Blended SEO” or “Enhanced SEO”) for beginners refers to the blending of additional content like likes of videos, images, or maps – displayed the organic search results of search engines like Google or Bing.

In 2007, program results on Google is quite just the ten blue links. Google since then has introduced more detailed inbox formats additional media which we see appearing amongst, above, or maybe alongside the organic search results on SERP. This helps choose and understand better for the searcher also helps in higher traffic. This Universal SEO representation is additionally referred to as blended or enhanced searches.

How to Optimize Video

 Faster Loading for 8 Video Optimization Tips

Why is video optimization important?

Video content could also be an honest thanks to staying users engaged, educated, and informed, which is why more developers are adding videos to their websites.

The size of the standard web video also grew from 200 KB to 800 KB in just the past two years approximately. If you’ve plenty of video content on your website, then you’ll achieve massive performance improvements by following some video optimization best practices.

Which video formats are best for the web?

Thanks to their ability to pack high-quality videos into small file sizes, MP4 and WebM became the standard formats for platforms like YouTube and Vimeo. MP4 videos are supported by all browsers spam WebM is currently only fully supported by Chrome and Firefox.

Introduction to video optimization for websites

Delivering high-quality video content to users could also be a two-step process. You must:

  1. Optimize the video file enter an order that it is a minimal effect on page speed.
  2. Optimize the web page to properly embed and display video content.

Video file optimization for sites

For best results, follow the subsequent pointers before adding videos to your website:

  1. Use data compression tools
  2. Convert to HTML5 supported formats
  3. Remove audio from muted videos
  4. Stream directly from your server
  5. Use a content delivery network

Web page optimization for video content

Selecting the right video format and optimizing how data gets delivered could also be an honest start; however, to form sure a smooth user experience, your website must even be optimized to support high-quality videos. Here are some tips:

  • Specify the video size
  • Postpone loading videos until page load is complete
  • Prioritize mobile users

Video optimization for SEO

Platforms like YouTube are great tools for gaining exposure, but if you’d wish to boost your website’s ranking on Google, then you need to host your video content on your domain. once you upload videos to YouTube with a link to your website within the outline, search engines give preference to YouTube. Therefore, someone could search for your name on Google and end up on YouTube rather than your website, which can be a scenario you’d wish to avoid.

  • Create metadata to form your videos easier to index.
  • Video titles should be descriptive rather than generic. titles short, but pack your description details with keywords.
  • Picking the only keywords may require some research, but any information you provide will improve your chances of appearing in search results.
  • Don’t forget to settle on an appropriate thumbnail.
  • Complete these steps after data compression so that your beautiful metadata doesn’t get exhausted during the method.

Does your website need videos?

The benefits of getting video content on your website usually outweigh the worth added to your page load. That said, if your video content isn’t adding value to the user experience, then it’s just wasting plenty of resources.

In such instances, the performance boost you’d get from omitting videos altogether could be more beneficial to your bottom line. Use multimedia content strategically so that you simply don’t overwhelm new visitors. Regularly reevaluate all of your multimedia content to form sure each element of your website serves a purpose.

How to Optimize Audio or Podcast

The Basics of Audio SEO

In the youth of web SEO, the variables and ranking factors didn’t necessarily change as frequently as they are doing today.  Even as Google and other search engines became smarter, it became harder to rank for specific and competitive keywords. Today, Audio program Optimization is like web SEO in 2000. If you focus your efforts thereon now, it’ll pay dividends in the future.

The Principles of Audio SEO

Most traditional SEO techniques become obsolete since the way audio is made, consumed, recommended, and found, differs significantly compared to online. the inspiration of excellent SEO for audio starts with ensuring your podcast is out there for search engines and podcast platforms to crawl and index your audio content.

When spoken-word audio is transcribed from voice to text and applied to new audio SEO strategies, there’s an endless amount of growth potential for podcast creators to urge discovered.

Audio SEO may be a major factor for podcasters looking to grow their listener base and to chop through the noise of the ever-growing audio content. Soon, search engines and podcast apps are going to be leveraging data, text, quality of audio, location, social signals, drop-off, and other indicators to form the invention of audio content far more relevant and better than it’s today.

Here are our top 15 SEO tips to try to to “Audio SEO

  1. Figure out your audience
  2. Pick an excellent name and logo for your podcast
  3. Figure out your format
  4. Have a fanatical landing page for your overall podcast
  5. Choose a keyword or topic for every episode of the podcast
  6. Create great titles for your podcast episodes
  7. Set up an optimized page or blog post for every podcast
  8. Include audio transcripts on all episode page
  9. Embed an audio player on all podcast page
  10. Allow for easy social sharing on all podcast page
  11. Use images on your episode landing pages
  12. Ensure that your website features a fast page load speed
  13. Optimize your RSS feed
  14. Use structured data on your podcast pages
  15. Share your podcast to Google, Apple, and other podcast platforms

Podcast Directories

There are a couple of directories out there where you’ll list your podcast. Here are the large ones:

  1. Overcast
  2. Stitcher
  3. Podcast Addict
  4. Podcast subreddit
  5. TuneIn

How to Optimize Images

1. Choose the Right Format

Before you’ll start adding images to your site, you would like to form sure you’ve chosen the simplest file type.

While there are many image formats to settle on from, PNG and JPEG are the foremost common for the online.

  • PNG: Produces better quality images, but comes with a big file size.
  • JPEG: you’ll lose image quality, but you’ll adjust the standard level to seek out an honest balance.
  • WebP: Choose lossless or lossy compression using this, the sole image format supported by both Chrome and Firefox.

2. Compress Your Images

According to HTTP Archive, images structure on the average 21% of a complete web page’s weight.

I prefer WP Smush as my WordPress plugin. It reduces the image file size without removing the standard. Whatever plugin you employ, confirm to seek out one that compresses the pictures externally on their servers. this turns down the load on your site.

Or, take it a step further and use a picture CDN that detects the device and optimizes the image before delivery. Cloudinary and Imgix are two options to undertake out.

If you’re unsure how your images are affecting your page speed, I like to recommend using Google’s PageSpeed Insights tool.

3. Create Unique Images

in case you would like your photos to pop on your site. If you fill up your website with stock imagery, you’ll look unoriginal – like thousands of other sites that don’t stand out.

Too many websites are cluttered with equivalent generic stock photos.

While you’ll have your stock images perfectly optimized, they won’t have an equivalent impact or potential SEO benefits as an ingenious, high-quality image.

The more original pictures you’ve got, the higher experience for the user, and therefore the better your odds are of ranking on relevant searches.

Keep in mind that enormous images are more likely to be featured in Google Discover. As alike, Google recommends

in its Advanced SEO resource, “Large images got to be a minimum of 1200 px wide and enabled by the max-image preview: large setting, or by applying AMP.” don’t use your logo to the image.

4. Beware of Copyright

Regardless of the image files, you select to use, confirm there’s no copyright conflict.

If Getty, Shutterstock, DepositFiles, or another stock photo provider owns a picture you employ, and you don’t have a license to use it, then you’re risking an upscale lawsuit.

Under the Digital Millennium Copyright Act (DMCA), you’ll be issued a notice if you’ve got violated any copyright issues. If the owner of a bit of content sees their content on your website, they will issue a DMCA Takedown which you want to sue.

Google Images allows you to filter results supported by those available for reuse.

5. Customize Image File Names

When it involves SEO, creating descriptive, keyword-rich file names is crucial.

Image file names alert Google and other program crawlers on the topic matter of the image.

Typically, file names will appear as if “IMG_1612020” or something similar. It doesn’t help Google.

Change the file name from the default to help the search engines to know your image and improve your SEO value.

This involves a touch of labor, counting on how extensive your media library is, but changing the default image name is usually an honest idea. Let’s take that image of shoes for example:

6. Write SEO-Friendly Alt Text

Alt tags are a text alternative to pictures when a browser can’t properly render them. Similar to the title, the alt attribute is employed to explain the contents of a picture file.

When the image won’t load, you’ll get a picture box with the alt tag present within the top left corner. Make sure they fit with the image and make the image relevant.

Paying attention to alt tags is additionally beneficial to the general on-page SEO strategy. You want to form sure that each other optimization areas are in situ, but if the image fails to load for any reason, users will see what the image is supposed to be.

Plus, adding appropriate alt tags to the pictures on your website can help your website achieve better rankings within the search engines by associating keywords with images. Even Google has remarked on the worth of alt text in images.

It provides Google with useful information about the topic matter of the image.

Alt-text is viewable within the cached text version of the page, aiding in its benefit to both users and therefore the search engines. For further SEO value, the alt text can act because the anchor text of an indoor link when the image links to a special page on the location.

7. Think About the Image File Structure

In 2018, Google updated its Image Guidelines. One of the main updates they revealed was that they use the file path and file name to rank images.

Repeat: The file path and file name are an actual ranking factor.

For example, if you’re an e-commerce brand with multiple products, rather than placing all of your product images into a generic /media/ folder, I might recommend structuring your subfolders to more category-related topics like /shorts/ or /denim/.

8. Make Your Page Title & Description

Google also revealed that it uses your page title and outline as a part of its image search algorithm.

The Google support page states:

“ The Google Images automatically generate a title and snippet to best explain each result and thus the way it relates to the user query… We use many various methods for this kind of information, including descriptive information within the title, and meta tags.”

All of your basic on-page SEO factors like metadata, header tags, copy on the page, data, etc. infect the way Google ranks your images.

9. Define Your Dimensions

If you’re using AMP or PWAs, you’re required to define your image dimensions within the ASCII text file.

if you’re not using either, it’s still the best exercise to define the width and height. It provides a better user experience.

Plus, it allows the browsers to size the images in advance of the CSS is loaded. This stops the page.

Image dimension attributes also are important for preventing Cumulative Layout Shift (CLS) issues which will interfere together with your Core Web Vitals optimization.

Making sure that you simply include width and height attributes for each image and video element is vital.

That tells the browser what proportion of space to allocate for the resource and prevents that annoying content-shifting that lowers your CLS score.

10. Make Your Images Mobile-Friendly

Oh, mobile SEO. At its worst, it offers you a high bounce rate and low conversions. But, at its best, it can offer you more ranking power and better user engagement.

Problem is, how does one optimize your images for the mobile-first index?

You create responsive images. This means the image will scale with the dimensions of the location whether the user is using desktop or mobile. It converts to the size of the device.

11. Add Images to Your Sitemap

Whether you’re adding your images to your sitemap or creating a replacement sitemap for images, you would like images somewhere in your sitemaps.

Having your images during a sitemap greatly increases the probabilities of search engines crawling and indexing your images. This results in more site traffic.

 Are you using WordPress, Yoast offers a sitemap solution in their plugin.

How to Optimize PPT and Slideshare

The title And Final Slides To Optimize Online Business Presentations with SEO

For effective SEO, it’s vital to make your title slide with an attention-grabbing heading. When clients are browsing online, the title slide is the very very first thing that piques their attention to determine your presentation. Infuse your title with appropriate keywords seamlessly. Irrelevant and passive words should be avoided within the presentation titles.

Harness beautiful graphics that complement the content of your titles to form them more visually appealing. Integrating the proper visuals with apt keywords will help the search engines match the users’ particular search queries. Your final slides should incorporate detail about your business, website URLs, contact details, and links to your social media accounts.

Utilize Long-Tail And Multiple Keywords

Suitable keywords within the presentation content hold a prominent place in SEO. Merging long-tail keywords and search phrases within the slide deck can boost organic traffic by up to 80%. When forging the content, employ specific words and sentences instead of writing long and sophisticated phrases. This will assist you to keep your content above your competitors within the general search. Sidestep from cluttering the slides with unrelated keywords instead of keeping them natural and organic, a bit like the title and content of your slides. Regularly expand and update your SEO keyword list, which may be done using various tools available online. Keyword grouping and organization must be done actively.

Usage Of Actual Text

When creating a beautiful presentation in PowerPoint, the particular text should be for optimum benefits. The mistake of text within the graphics images in JPG, PNG, or GIF format should be avoided at the littlest amount of cost. Typing the particular text with appropriate typography is usually for SEO. So, therefore good ideas for optimizing business presentations.

When the slide is with words in graphics, it’s going to reduce or negate the search engines’ keyword ranking ability. Stellar images are often within the drops to supplement the text and attract the audience’s attention, but writing on images should be snipped off.

Sharing Presentation On Social Media

With the arrival of digitization and internet culture, the facility of social media has become enormous. SEO will work well if your business presentation is on all of your social media handles. So, Facebook, Twitter, LinkedIn, Pinterest, and other media platforms provide a push to your presentation among the viewers, enough to get a “buzz.”

A presentation admired by the audience will like and share multiple times on their profiles, making it popular. The search engines prioritize content with backlinks. Embed your presentation on every available platform to seem on program result pages (SERPs).

Apply Internal Tags To Optimize Online Business Presentations with SEO

Along with a good striking presentation, Tags hold a paramount role for an SEO-friendly slide deck. Just like the keywords, tags also categorize your content in a definite way. a definite way. Using suitable tags will make it easier for your users to look for your presentation. The primary designation of your presentation is often the keyword like Marketing Plan, followed by additional titles like Digital Marketing, SWOT, Marketing Strategies. So, good ideas for improving business presentations.

Utilize tags that correlate alongside your presentation and its content. Filling the tagging space with unconnected tags may emanate a spam quality to your presentation. According to SlideShare, tags can roll searchability by 30%. So, applying befitting tags can optimize SEO and render fortune for you.

Visually Appealing Presentations

Your presentation should have valuable content and powerful images to allure the audience’s attention. As well, PowerPoint presentations speak to the stakeholders through their visual charm. In conclusion, your presentation’s landing page should be dynamic, because it will appear within the thumbnail on every platform.

Incorporate your slides with a bold color scheme, precise typography, which makes the audience curious about your presentation. So, leverage charts, timelines, shapes, and other graphics from your present. Follow the 10–20–30 rule, which orders ten slides, 20 minutes, and 30 font sizes. So, good ideas for improving business presentations.

Upload To SlideShare

SlideShare is one of the most famous platforms to upload your presentations. The site LinkedIn also provides substantial connectivity advantages for businesspersons. Uploading your presentation on SlideShare will improve SEO and also make your presentation reachable. SlideShare provides easy placing of presentations on websites and blogs. So, suffusing your produce on your website can increase your site traffic and supply SEO benefits to you. SlideShare may be a global platform that will assist you to garner a good share of the organic audience if used well.

Deliver Links To improve Online Business Presentations with SEO

Your presentation should be with links to your website and other social media sides and pages for your audience to reach them easily. Further, you’ll also deliver a link to your presentation on your website as search engines will index and detail the list links to PowerPoint files.

Make sure that the links in the presentation are clickable by the users, which you can achieve by using the embed feature. You can conveniently include a “Call-To-Action” within the final slide. Lastly, your audience to get a free trial or fill out a form.

A compelling PowerPoint presentation with enthralling visuals and relatable content goes an extended way in multiplying your business prospects. Using the proper SEO techniques can assist you to design an expression. So, has an in-depth reach to the audience and ranks you within the first five pages of the search engines. Augment your presentation with these SEO tricks to strengthen your branding image.

Tip: Keep Slides the Optimal Length

You are following Guy Kawasaki’s 10/20/30 Rule of PowerPoint. This would equal:

  1. 10 slides
  2. 20 minutes
  3. 30 point font
Include Links

If you would like people to share the content that you’ve created for SlideShare, then confirm that you simply make it easy for them to share by including clickable links throughout the presentation, like by using the handy ‘embed’ feature. You should also contain a link to your company’s website so that anyone viewing the deck from outside of SlideShare know who you’re.

Embed on Your Blog

As at once mentioned, SlideShare presentations are easy to embed. This means you ought to even be embedding the presentations onto your blog or website – which can drive traffic to your site rather than SlideShare. By posting your presentation onto your blog you’re achieving the subsequent

supplementary, Quality Content: Your presentation will show “search engines that you simply have something useful to mention about hot topics in your industry.”

Market Your Business: It gives you the prospect to prove “your prominence within the industry.”

Authority: You’ll also convince search engines and visitors that you’re an authority within your industry. You should also embed your presentations into any sites that you simply contribute to if possible.

Share It Everywhere

Another proven SEO tactic is to share your presence across multiple social media channels. Whether it’s Facebook, Twitter, LinkedIn, or Pinterest, you’ll help increase the views of your presentation by giving it a touch press on your social channels. More importantly, is that within the more “places you’ll embed your presentations, the more authority they’ll receive on program results pages (SERPs).”

As a whole, SlideShare is straightforward to integrate with most social networks, so sharing it in as many places as possible isn’t all that challenging.

Include a Call to Action

Since SlideShare makes it easy to embed links, it’s also easy to incorporate a call-to-action (CTA) at the top of your presentation – like that link to your website. The idea is to urge visitors to go to a landing page for something additional, sort of a free trial or free download if they fill out a form.

Just remember that when creating a CTA, you would like to use actionable phrases like “Download Now,” “Get Your Free Trial,” or “Speak to an Expert.”

How to Optimize PDF

Most on-page SEO elements that you’re wont to see in HTML have an equivalent version in PDFs and are utilized in the same way you’re want to. Many are also there for accessibility reasons. So let’s discuss a couple of ways to optimize PDFs for SEO:

  1. Write good content
  2. Add an optimized title
  3. Add an optimized description
  4. Use a relevant filename
  5. Include image alt attributes
  6. Use headings
  7. Include links

To add links in a PDF

  1. Click the Edit PDF button on the proper sidebar
  2. Click the Link go down on the Edit menu
  3. Click Add/Edit Web or Document Link
  4. Draw a rectangle around the text you would like to link
  5. Set the Link type to Invisible Rectangle
  6. Set the Link Action to Open an internet page
  7. Add your URL
How to track PDF views

As we mentioned previously, PDFs are harder to trace. by reason, many marketing teams tend to gate PDFs or make them available only after a user fills out a form. By doing this, they shift the main target from tracking performance to steer generation. However, there are some options to trace your PDFs including:

Event tracking

You can follow clicks on PDF links and send them to your analytics system. This allows you to ascertain what percentage of times people clicked on the PDF files to download or open them. You can determine the way to set these over here.


If you embed the PDF into a page using JavaScript or an iframe, you’ll just use the analytics data for the page itself.

Intermediate tracking script

This is a posh solution, but it’s possible to send PDF clicks through an intermediate tracking script that sends data to your analytics system before sending people to your PDF.

Server logs

Because PDF files are stored on a server, any access requests for the files are going to be recorded in your log files.

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