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Podcast. Complete Guide to Podcasting

alka srivastava

What is Podcast?

A podcast is an episodic series of the digital audio file made available online for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically as defined by dictionaries are called Podcasts.

I like to define a Podcast as a kind of audio broadcasting online. it’s often listened to on the go while commuting to the office or even while working. It’s a content medium that doesn’t require all of your target audience’s attention kind of a video or a blog post.

For business owners, podcasts are often superb because of developing intimate regard to listeners and potential customers. They’re hearing you speak, one on one, which helps to humanize your relationship during how your written content can’t. Plus, offering other ways for your audience to interact alongside your content and your brand which in itself could also be an honest thanks to creating trust.

Podcasting can also assist you to create a reputation from scratch and positioning yourself as an authority in your niche. you’ll drive traffic to your online store, through backlinks in podcast directories also direct your listeners to travel to your site, social profile, and pages at the top of every episode.

Types of Podcasts

  1. The Interview Podcasts
  2. Solo Podcasts
  3. Multi-Host Podcasts

Equipment Needed to Start a Podcast

1. Good microphone

Blue Yeti USB Microphone could also be an honest option.

2. Portable Digital Recorder

Zoom H1 Handy Portable Digital Recorder.

3. Stereo Headphones

Sony ZX Series is again good to possess.

4. Pop Filter (noise cancellation filter)

Audio Recording & Editing Software

  1. Audacity (free to use PC and Mac)
  2. Adobe Audition (paid, for PC and Mac)
  3. GarageBand (free, Mac)

Before Recording Your Podcast

Prepare and keep this ready before you start recording your Podcast, this is often handy.

1. Podcast Name

The name of a podcast should help listeners know what the podcast is about. By including the precise topic your name increases your likelihood of being found for that specific keyword. Podcast tip: include the precise topic in your podcast name and you’ll greatly increase your likelihood of being found for that specific keyword. Simple Podcast SEO tip.

2. Podcast Description

Podcast description must include as many relevant keywords as possible of your podcast. this is often going to help people to hunt out your content – the content that they’re interested in and find out. Remember, Spotify and iTunes are search engines, and most of the folks that encounter your podcast will likely discover it via search, a minimum of primarily when your podcast is new.

Similarly, Podcast categories and sub-categories are also vital, choose the right ones, if you’re doing not finding the right ones, then choose the only which describes your podcast.

3. Host Name

This is, obviously, your name (or your business’ name) – but you’ll include a few more things to help your podcast rank higher for specific keywords. for instance, a digital marketing training institute could write “[Company Name]: Digital Marketing Strategies.” Search the keyword “blogger” in iTunes and explore the podcasts section and you’ll see what we mean.

4. Podcast Artwork

Get a unique cover made, this helps in getting your audience hooked. It should be a maximum of 2048×2048 and a minimum of 1400×1400.

Podcast Recording

First, you’ll need a microphone plugged into your PC and audio recording software open, like Audacity. You’ll also get to make sure your recording software is using your mic due to the info data input device. After that is done, click the record button in your audio software and then chat away.

In this case, we’ll use Audacity (a free tool), follow these steps.

  1. Ensure that Audacity has selected your microphone because the default data input device by opening the device toolbar. Perform tests to double-check.
  2. Press the R key or the “Record” button to start recording.
  3. Press the P key or the “Pause” button to suspend recording temporarily, but not completely terminate it. You can’t edit during this mode.
  4. Press Spacebar or the “Stop” button to prevent recording.
  5. If you’d wish to start again from where you stopped without making a further track, press Shift-R or press the “Record” button while holding down the “Shift” key.
  6. Press the R key or the “Record” button again to record a replacement track.

Podcast Editing

Editing your recording enables you to remain a consistent volume, add in your intro and outro (discussed separately during this blog) also as correct mistakes, or remove gaps of pause you might’ve created during your session. Again, any of the audio software recommended above, like Audacity, Adobe Audition, or GarageBand should get the work done.

Some good settings you’d possibly want to see in your audio editor are people that automatically stabilize the number, thereby removing spikes of high volume, and a setting that eliminates or removes background and noise.  Once you finish the editing, reserve it as an MP3 file, with a 44.1 Mhz sample rate and 128 kbps bitrate.

Once your recording is saved, we propose editing the file’s ID3 tags. provide  ID tags MP3 players and other devices with more information about the file. This way you, MP3 players can display track information.

Then Windows and Mac, using Open Metadata Editor and using Audacity allow you to insert ID3 tags like episode name, podcast name, and artwork. It can also be done on iTunes. Then there’s also ID3 Editor (costs USD 15) which edits ID3 tags tons easier on Mac.

ID3 tags editing isn’t necessary and doesn’t help your listing rank better on iTunes. But it adds a pleasing touch, especially for people who download your episodes to concentrate afterward on different devices.

Podcast Web Hosting Server

One of our greatest podcast hosting tips is to make sure that you simply have a personal host just for your MP3 files. albeit you have an online site and an online host already, you don’t want to host your podcast audio on the same server. Most shared web hosts don’t have the speed or bandwidth to remain up with the demand that streaming and downloading MP3s require. Fortunately, media hosts make hosting affordable. Here are those most podcasters use and recommend:

  1. Buzzsprout – they have a free plan too.
  2. LibSyn – No free plans.

Think about your publishing schedule before you buy podcast hosting. Let’s say you’re going to release a weekly episode. That’s 4 episodes a month. If each episode is an hour-long, all episode’s files might be around 50Mb, which suggests you’ll likely require over 200Mb per month. Generally, it’s knowing to pay slightly more for the selection that gives you slightly more room than you would like, just in case.

Key Podcasting Takeaways

  1. The Develop and test your format (at least a few times)
  2. Have a recording and publishing in the schedule (be consistent)
  3. Have topics prepared for the primary 10 episodes (least) before you begin
  4. Know what you’ve to undertake to urge your hosting, do your research
  5. Create an online site and choose how you’ll present new episodes
  6. Account for editing and production time
  7. Think about audio quality (very important, use the only equipment, don’t compromise)
  8. Work to drive listeners to your podcast. Podcast SEO (check out the tips).
  9. Podcasts help build a relationship alongside your audience
  10. Podcasts provide continued value to your customers

Creating Podcast Intro and Outro

The intro of any podcast sets the stage. Your intro will either grab your listener’s attention or break down. Your outro should conclude the podcast and leave a call to action.

Read further to understand the only practices:

The Intro

When creating your podcast intro, it’s important to include your name, the name of your podcast, whom you’re creating the podcast for, and what the general theme of the podcast is. for each episode, you will be wanting to present drag and solution in your intro and therefore the way you’ll be discussing it throughout your podcast.

For example, say you’re an inside designer and your target listeners are homebuyers who attempt to determine everything they’re going to after they purchase their first home. Their biggest problem is knowing the overall home. Their biggest problem is knowing the overall home Their biggest problem is understanding the overall home interior process.

The podcast best practice is to possess a pre-recorded intro for every episode that doesn’t change, followed by an episode-specific intro that sets the stage for every episode.

With this strategy, you’re setting your podcast up for fulfillment and immediately informing the listener how taking note of your podcast will add value to their lives.

The Outro

When creating an outro, you ought to thank your listeners for tuning in, point them to your show notes, offer a teaser for the subsequent episode, and include a transparent call to action—such as subscribing, getting to your website, or leaving a review.

While your intro and outro will change for every episode, it’s important to plan how you would like them to sound to make sure consistency when creating future episodes.

How to Hook Your Podcast Audience?

  1. Give a Strong Start
  2. Re-engage with your audience every 2-5 minutes
  3. Think about your audience and the way you’ll find them
  4. Use good artwork and write strong descriptions, categories, etc.
  5. Keep an honest watch on the data/analyze the statistics

Podcast Hosting Platforms

The word best podcast hosting companies as of 2021 are:

  • Buzzsprout
  • Captivate
  • Transistor
  • Castos
  • Podbean
  • Simplecast
  • Resonate
  • bCast
  • Spreaker
  • Libsyn
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